Ecover

Founded in 1979, after seeing the damage to waterways and aquatic life caused by phosphates and other cleaning chemicals, a bunch of Belgian hippy scientists decide to find a cleaner way. Starting from a tiny shed, they develop a bold new phosphate-free formula and launch ECOVER®.

Then in 1989 they went mainstream, their first box of washing powder hits supermarket shelves across Belgium. A new market for alternative cleaning products is born. It’s what eco-conscious consumers have been waiting for – and demand surges.

Then three years later the company hit the UK market and sales exploded upwards from there.